Across Europe, public bodies approve hundreds of millions of euros every year for companies to promote their products in export markets. Around €100m a year in Italian wine alone.
That money comes with conditions. It has to be spent with outside suppliers, it has to be spent by a fixed date, and anything left over goes back.
Every award is published. Very little of it is read, because it sits in national and regional decrees, in the local language, across hundreds of government websites, often as scanned PDFs, released over a few months of the year.
BrusselsRadar turns all of it into a single tool you can search.
https://share.descript.com/view/BjP1pFAQYj3
One page per organisation. What it has been approved for, which markets that money is earmarked for, when it has to be spent, what it has put out to tender in the past, and who won that work.
Search it, filter it, sort it, and get told when something new lands.
Anyone whose customers are the organisations receiving this money. Agencies and consultancies pitching for promotion work. Suppliers of the things the budget has to be spent on, from events and stands to media, materials and research. Anyone bidding against an incumbent.